Why are customer reviews so important for your Dealership?
Positive customer reviews build trust, boost your Dealership’s credibility and put your brand on their radar.
But if you want to bring in more customers, Google reviews are the go-to platform.
Google reviews will maximise your reach because when a potential customer starts searching for a Dealership, they start by Googling it.
And if your Dealership pops up and is accompanied by complimentary reviews, chances are that person will end up on your website.
What’s more, the more Google reviews you get, the more it will help your overall page ranking.
Another key benefit of Google reviews is authenticity because people who leave reviews generally use their real name.
Google reviews also encourage others to visit your Dealership thereby increasing the chances of your Dealership appearing at the top of a search result because user-generated reviews are one of the key drivers the search engine uses to determine where your entry will appear.
So how do you get customers to leave positive reviews?
Well, you can do it the old fashioned way, by politely asking them to leave a Google review and then close your eyes and cross your fingers, but as we all know, most of the customers who actually go ahead and do it, are those with grievances who want their concerns heard…meaning the majority of reviews you receive will be negative.
There is a better way.
Snap21 has just released a new update with a focus on generating positive Google reviews. The system works by salespeople or delivery specialists capturing a photo of customers at the most exciting point of the sale for them— delivery. At this point, the customers are fully invested in the process; we all remember the excitement of picking up a new car!
The other benefit of this timely request is that the whole process happens in the presence of Dealership staff, so negative reviews need never happen.
The Snap21 App intelligently directs all positive reviewers (4 or 5 stars out of 5) who can leave a Google review straight to your Google review page. It also captures reviews from all other customers. The Snap21 App has a National average review return rate of 55%!
This is exactly how Grand Prix Mazda Aspley have not only doubled their Google reviews while using the Snap21 App, making them the highest reviewed Mazda Dealership in Queensland, they also achieved an amazing 4.3 out of 5 average stars on their 317 Google reviews!
On top of this, they have 2,719 Snap21 reviews and 230 Facebook recommendations, which Google now records and displays in search results, along with other 3rd party reviews.
Considering the majority of customers check online reviews before making a purchase decision, positive Google reviews are essential to creating loyal customers and growing your online presence – just ask Grand Prix Mazda Aspley.
For more information and a FREE demonstration of the Snap21 reviews solution, call 1300 880 057 or visit www.s21.media