For the third successive year, SpinCar took out the Automotive Website Award (AWA) for Website Merchandising at the 2019 National Automotive Dealers (NADA) Convention and Expo in San Francisco, California.

This prestigious award recognises SpinCar’s ongoing commitment to helping dealers engage and influence online car shoppers.

SpinCar’s digital automotive merchandising platform leverages advanced 360° display technology and proprietary behavioural data to reinvent the way in which dealers, OEMs, and third-party automotive marketplaces engage with car shoppers.

The platform transforms static online merchandising content into immersive, VR-enabled experiences.

By capturing precise vehicle and feature interaction data in real-time, SpinCar enables dealers to personalise every consumer touch point based on the specific needs and interests of individual shoppers.  

“In today’s digital-driven world, it is more critical than ever for dealers to deliver engaging, immersive online experiences,” said SpinCar CEO Devin Daly. “By empowering consumers and bringing transparency to the car shopping experience, our solutions enable dealers to establish trust with shoppers before they ever set foot in the physical dealership.”

Daly added: “We are honoured to be recognised once again with an AWA for the capabilities that we have brought to dealers around the world.”

To date, 200 million virtual Walkarounds have been experienced by car shoppers across 15 countries.

This year, the AWAs took place on January 24, the night prior to the start of the National Automotive Dealers Association (NADA) Convention.

The City Club of San Francisco hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers.

Brian Pasch, creator of the awards program congratulated and thanked SpinCar for their continued innovation in the area of automotive marketing.

The AWAs have been a benchmark in the automotive industry for innovative products in technology, design, marketing, and social media.

Through an extensive review process, the automotive digital marketing experts at PCG review, research and rate the best products for car dealers to incorporate into their process or showroom.

For more information and a FREE demonstration of the SpinCar state-of-the-art merchandising solution, call 1300 880 057 or visit www.s21.media

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